Recently, I got an email that, at first, looked like spam, but was clever PR for the RSPCA’s campaign to tackle pet obesity:
I noticed that you have blogged about Simon’s Cat in the past, so I thought you would be really interested to hear that Simon Tofield, the maker of Simon’s cat, has finally released a new animation. The video, featuring Simon’s sister’s dog has been made especially for the RSPCA, and can be watched at www.giveanimalsavoice.org.uk.
I'm amazed at this social media approach to get the RSPCA's message spread and more than glad to help the cause. Here's the clip: